ALDI AND THE IRFU TEAM-UP FOR A ‘FRESH’ FOUR-YEAR PARTNERSHIP30 January, 2020
Aldi Ireland has extended its partnership with the Irish Rugby Football Union (IRFU) in a new four-year deal.
Aldi will continue as the IRFU’s Official ‘Fresh Food Partner’ until 2024. The new contract sees Aldi extend its commitment to the Aldi Play Rugby programme, a national initiative for primary school children. The extension will bring the return of the Aldi Play Rugby Sticker Competition later this month, which will bring investment by the retailer this primary schools competition to €1.2m over the last 12 months.