Digital Media Centre

DUNDALK BREWER STARS IN NEW ALDI ADVERTISING CAMPAIGN

A well-known Dundalk brewer will hit television screens across the country this week after being chosen to star in Aldi’s new multi-platform advertising campaign.

Martin Mullarkey of the Pearse Lyons Brewery is one of four Irish producers selected as the face of Aldi’s new “Everyday Irish, Everyday Amazing” nationwide campaign, that highlights Aldi’s strong Irish sourcing commitment and longstanding partnerships with Irish farmers and producers.

Located in Dundalk, Co. Louth, the Pearse Lyons Brewery has partnered with Aldi since 2015, producing Aldi’s multi-award winning craft beer range that includes Roadworks IPA.

NORTH DUBLIN TOMATO GROWER STARS IN NEW ALDI ADVERTISING CAMPAIGN

A well-known North Dublin producer will hit television screens across the country this week after being chosen to star in Aldi’s new multi-platform advertising campaign.

Martin Flynn of Flynn’s Tomatoes is one of four Irish producers selected as the face of Aldi’s new “Everyday Irish, Everyday Amazing” nationwide campaign, that highlights Aldi’s strong Irish sourcing commitment and longstanding partnerships with Irish farmers and producers.

TWO TIPPERARY PRODUCERS STAR IN NEW ALDI ADVERTISING CAMPAIGN

Two well-known Tipperary producers will hit television screens across the country this week after being chosen to star in Aldi’s new multi-platform advertising campaign.

Jim O Dwyer, Irish Angus Beef Producer and Sarah Furno of Cashel Farmhouse Blue Cheese are two of four Irish producers selected as the faces of Aldi’s new “Everyday Irish, Everyday Amazing” nationwide campaign, that highlights Aldi’s strong Irish sourcing commitment and longstanding partnerships with Irish farmers and producers.

Aldi Unveils New Dunshaughlin Store

25 new jobs created for local area

Aldi’s nationwide expansion continues today with the opening of its new store in Dunshaughlin, Co. Meath, creating 25 permanent jobs in the local area.

Located on Lagore Road close to the town centre, the store was officially opened by Minister of State for Business, Employment and Retail, Damien English, TD. The new store is Aldi’s seventh to open in County Meath. Aldi now operates 148 stores around Ireland.

New Store Design

Featuring Aldi’s exciting award-winning Project Fresh layout and design, the new store boasts a large shop floor spanning 1,152m², wide aisles and hi-spec fixtures and fittings. There are also 91 car park spaces available to customers in Dunshaughlin, along with fifteen bicycle rack stands.

Aldi’s Dunshaughlin store will also provide access to nine electric vehicle-charging points for customers, two of which will be accessible spaces. Aldi has also invested in ventilation heat recovery, which will be used to power underfloor heating, in addition to solar panel energy.

Aldi extends Click & Collect Service across Meath

Even more County Meath shoppers will now be able to benefit from Aldi’s great prices online as it extends its Click and Collect service to more Meath stores. The service has proven hugely popular with shoppers in Meath since launching in March and, from today, Aldi is now offering the service to customers from its Navan store, with its Main St, Clonee store to offer the service from next week.

Aldi’s Click and Collect service is currently available through its Cavan Road, Kells store in County Meath.

The customer-friendly convenient service involves Meath shoppers choosing timeslots to arrive at dedicated Click and Collect points in store car parks, ordering groceries from Aldi’s full range of products online, then driving to Aldi’s Navan and Clonee stores where they can have their shopping brought to their car by store colleagues contact-free, in line with current social distancing rules.

The great news for Meath shoppers comes as Aldi’s Click and Collect service expands across more stores around Ireland. Launching in February 2021, the service is now available in counties Dublin, Cork, Galway, Kildare, Limerick, Meath and Wicklow, offering customers greater flexibility and access to Aldi’s multi-award-winning range of quality products. 

Aldi launches new Click & Collect Service in Laois

85,000 Laois shoppers can now benefit from Aldi’s great prices online as its new Click and Collect service is available from its Portlaoise store for the first time from today.

The customer-friendly convenient service involves Laois shoppers choosing timeslots to arrive at dedicated Click and Collect points in store car parks, ordering groceries from Aldi’s full range of products online, then driving to Aldi’s Portlaoise store where they can have their shopping brought to their car by store colleagues contact-free, in line with current social distancing rules.

The great news for Laois shoppers comes as Aldi’s Click and Collect service expands to more stores around Ireland. Launching in February 2021, the service is now available in counties Dublin, Cork, Galway, Kildare, Limerick, Meath and Wicklow, offering customers greater flexibility and access to Aldi’s multi-award-winning range of quality products. 

Aldi Ireland to cut over 2,300 tonnes of cardboard boxes from its fresh meat and fish range

Supermarket also to introduce new energy saving chiller doors to all its stores

Aldi Ireland is removing all outer cardboard boxes from its fresh poultry, pork, beef, lamb and select fish lines. The move will mean over 2,300 tonnes less packaging will be used in Aldi stores each year, saving an equivalent of 4.2 million kg in carbon emissions each year.

Working with its Irish suppliers, Aldi’s fresh meat, fish, and poultry ranges will be transported to stores in reusable crates, eliminating the need for cardboard boxes on shelves. The crates will be cleaned and returned to the producer to be used repeatedly.

This is the latest improvement as part of Aldi’s long-term plastic and packaging reduction programme, which is working to reduce plastic packaging on all Aldi products by 50% by 2025, and to ensure 100% of Aldi’s own-label packaging is reusable, recyclable or compostable by the end of next year. Since introducing the programme, Aldi has removed more than 2,150 tonnes of virgin plastic from its 147 Irish stores in addition to replacing almost 930 tonnes of non-recyclable material with recyclable alternatives.

Charities and Community Groups invited to apply for Aldi’s 2021 Community Grants Programme

Over 150 €500 bursary grants to be distributed in 2021

Charities and Community Groups across Ireland are this week being invited to apply for funding through Aldi’s 2021 Community Grants programme.

Aldi will distribute more than 150 €500 bursary grants through the programme this year to local charities and community organisations that contribute vital work and services and make a real difference in their local communities.

Staff from each of Aldi’s stores, its two distribution centres and corporate offices will select a charity or community organisation in its local area to award the bursary to, enabling Aldi’s staff to help the local good causes they care about.

ALDI UNVEILS ITS RENOVATED SWORDS “PROJECT FRESH” STORE

Aldi’s Swords “Project Fresh” store has reopened its doors to customers following an extensive renovation project, which has seen the store completely refurbished. Project Fresh sees Aldi invest a further €60m in revamping the layout and design of all of its 147 stores nationwide.

The newly refurbished store has received a full makeover in line with Aldi’s award-winning Project Fresh design.  Aldi’s Project Fresh store layout was recognised at the Checkout National Retail Supplier Awards, by scooping the Best New Store Build award for Aldi’s Ennistymon store, one of Aldi’s first Project Fresh stores.