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THE CATS THAT GOT THE CREAM – KILKENNY IS IRELAND’S DAIRY CAPITAL

New ALDI data reveals customers’ favourite products 

Key batch cooking ingredients on the rise among ALDI shoppers 

Shoppers in Kilkenny are among the biggest buyers of dairy products in Ireland, continuing the county’s long connection to the dairy industry, according to new figures released by retailer ALDI. 

New data released today by ALDI, has revealed Ireland’s favourite products, and highlights changing customer behaviours and shopping trends.  

The data, which analyses sales from ALDI’s 160 Irish stores, based in every county in the country, shows that mini banana packs, bananas and fresh milk are the three biggest selling products nationwide. 

Milk and bananas are essential staple products for households across the 26 counties, with these products consistently among the top five sellers in every single county. Five different product sizes and varieties of both products feature in the Top 20 selling products, according to ALDI. 

Beyond bananas and milk, the product diversity showcased in the top selling products nationally is striking. Key household essentials such as butter and bread are also among the most bought products at ALDI stores.

Kilkenny Sales 

Five of the top eight selling products in ALDI’s Kilkenny stores are milk or butter products, a testament to the storied tradition of milk, cheese, butter and cream production in the Marble City and County. Skimmed milk with vitamins also makes the Top 20 biggest sellers in the county.

Beyond milk and dairy, other products which have proven popular with Kilkenny shoppers are sliced bread, fresh fruit and vegetables and pet food.  ALDI’s data highlights the strong value that shoppers place on nutrition, bone health and freshly sourced produce.

ALDI currently operates five stores in County Kilkenny, located in Graiguenamanagh, Callan, Ferrybank and two in the city, and has received planning permission for a new store in Castlecomer.

This diversity of product offering not only reflects sales trends across different counties, but also demonstrates ALDI’s commitment to offer a diverse range of quality products tailored to local tastes. Alongside the country’s biggest sellers, the analysis also identifies the most popular items in each county, offering valuable insights into shopping habits and regional variations. 

Across the summer months in particular, products such as salad tomatoes, cucumbers, and scallions were big sellers, as customers took advantage of good weather in May and June to eat more salads and desserts at home. 

As the autumn and winter seasons approach, ALDI’s sales figures reveal an increase in the demand for products like baby potatoes, and carrots. This trend hints at a growing preference for comfort foods perfect for warm soups and stews, and continues the trend towards more batch-cooking, which has been accelerated by increases in the cost of living over the past two years. 

Alongside high protein and nutritional items, household products have also proved popular with ALDI shoppers, with Eco shopping bags, and tissues among the 20 biggest selling lines. 

John Curtin, Group Buying Director, ALDI Ireland said: “We are committed to offer a diverse range of quality products that are tailored to satisfy our customers preferences and will remain dedicated to understanding the evolving needs of our customers.   “The figures we are revealing today are a valuable roadmap for ALDI to continue delivering on our promise. They show us the staple products that Irish shoppers value, the trends and behavioural shifts that we need to take account of to ensure that we continue to deliver unbeatable value and a range of quality products that our customers expect.”