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ALDI MAKES ‘PERIOD PRODUCTS’ SIGNAGE CHANGE TO BETTER REFLECT CUSTOMER SENTIMENT

ALDI Ireland has updated the signage in its stores for items such as tampons, towels and panty liners to now refer to them as ‘period products’.

The supermarket has changed the signage from ‘Feminine Hygiene’ to ‘Period Products’ across the majority of its 150 Irish stores, with plans to roll out across its entire store network in the near future. The change is designed to better reflect how people talk about periods.

ALDI’s Click and Collect website, where shoppers can easily browse for their favourite groceries at unbeatable value,  has also been updated to reflect the change.

John Curtin, ALDI’s Group Buying Director, commented: “We are pleased to have renamed the category both in-store and online to better reflect how shoppers feel about period products.”