Product News

Download Image


  • The nation’s favourite carrot returns for more mischief, this time in William Conker’s magical ‘Christmas Factory’
  • Aldi’s festive Christmas ad will premiere at 00:01 on Monday 6th November   

Kevin the Carrot makes his much-anticipated TV return on Monday 6th November, as supermarket Aldi launches its 2023 Christmas advert. This time, he’s paying a visit to William Conker’s magical Christmas Factory… 

The ad opens with the five lucky winners excitedly waiting to enter the Magical Christmas Factory.

Accompanied by Grate Grandpa, Kevin embarks on his tour of the festive goodie-filled factory, encountering all sorts of mischievous characters on the way including dancing Plumty-Dumptys and a Spoilt Little Sprout!

With the other lucky winners including ‘Greedy, Gluttonous Grape’ and ‘Naughty Green Kiwi’ each landing themselves in bother and falling away, Kevin is finally the last carrot standing.

Upon passing the test and being handed the cheese to the factory, Kevin asks the wholesome question ‘can I share my good fortune with everyone?’. The ad concludes with the charming closing message ‘Seasonal goodwill was truly in the air as Christmas is a time that’s sweeter when you share’’ accompanied bya cheerful crowd of characters from Aldi’s Christmas past  including Ebanana Scrooge.

John Curtin, Group Buying Director at Aldi Ireland, said: “Christmas is made magical by coming together and sharing the joy of celebration even in tough times- just like Kevin wants to with his Christmas wish.

“It wouldn’t be the festive season without Kevin the Carrot on our TV screens; we know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us.”

For more information, please contact the Aldi Press Office on:
T: 01 5252544 or