Family favourite Kevin the Carrot is back on Irish TV screens this Christmas with a new nemesis Ebanana Scrooge! Supermarket giant Aldi has brought the pair together for its Christmas TV ad, and as part of the seasonal campaign, will highlight their charity partner Barnardos, who they teamed up with in October 2020 with a goal of raising €1 million across a two year partnership.
The Christmas Carrot TV ad, which premieres on TV at 19.15 on Thursday 11th November in Emmerdale on Virgin Media One, is a charming Dickensian-style take on A Christmas Carol, and follows the story of Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by Kevin the Carrot who returns to screens once again this year, despite rumours to the contrary.
The TV ad will be on Thursday in Nevins Irish Seafood on RTÉ , with spots in Corrie and Late Late Show on Friday. In addition you can watch it in Bake Off: Extra Slice and Gogglebox and over the weekend, in Last Singer Standing, The Cube and Friends, as well as spots in the GAA on Saturday and the Luxemburg vs Ireland World Cup Qualifier on Sunday.
The animated Yuletide story is voiced by Chef Catherine Fulvio, features the well-known Irish folk-style ballad ‘Fairytale of New York’ and introduces viewers to a medley of fruit and vegetable characters – including Marcus Radishford, which is voiced by the England striker, Marcus Rashford, as well as Tiny Tom, Peas and Goodwill and Kevin’s Dickensian family.
Aldi also launched a two year partnership with children’s charity Barnardos in October 2020 with the goal of raising €1 million for vulnerable young children across Ireland. The partnership is supporting families in need by raising vital funds for their Early Years and Family Support Services, including providing children with healthy breakfasts, hot meals and nutritious snacks as well as vitally needed emotional support services.
This is the sixth successive year that Aldi’s Christmas ad campaign has featured Kevin the Carrot, with last year’s ad campaign racking up over 3.2 million views online.
Rita Kirwan, Marketing Director at Aldi Ireland, said:
“A Christmas Carrot by Charles Chickens’ is inspired by arguably the most famous classic Christmas tale of all time, our story centres around a banana named Ebanana Scrooge. Scarred from an early childhood experience when he was rejected by Santa, he doesn’t like Christmas. In fact, he hates it. “
“So he sets out to spoil everyone else’s festive fun too. Will he succeed? Or will he finally discover his true Christmas spirit? This campaign takes us on his journey, capturing the seasonal sense of kindness, peace and goodwill.”
“We hope the campaign will remind everyone of the true meaning of Christmas and how important it is to be kind over the festive period. We are committed to achieving our proposed target of €1million for our charity partner Barnardos and would encourage everyone to support by texting ‘KIDS’ to 50300 to donate €4 to help support a vulnerable child this Christmas!”
Barnardos Text to Donate
Visit Barnardos.ie/aldi to donate now or text ‘KIDS’ to 50300 to donate €4 to help support a vulnerable child this Christmas! Text Cost €4. Barnardos will receive a minimum of €3.60. SP: LIKECHARITY. HELPLINE: 01 481 9311. Every €4 donated could help Barnardos provide a hot dinner and access to specialised care for a child in a Barnardos After School Club.
Did you know?
Aldi’s Christmas Savings Card is available to pick up from all 148 stores nationwide. Saving as you go to make the festive season more affordable is a great idea and will help to make your Christmas as stress free as possible! Simply pick up a card at the checkout the next time you are in store and then register it online. Top up at the checkout and use your card throughout the year in any of Aldi’s stores in Ireland.
Creative Agency: McCann UK
Chief Creative Officer: Dave Price
Creative Director: Neil Lancaster
Creative Team: Clive Davis and Andy Fenton
Senior Account Director: James Mott
Senior Account Manager: Evie Kemp
Agency Producer: Lucy Moore
Media Planning and Buying Agency: UM Manchester
Directors: Todd Mueller, Kylie Matulick and Kyle Cassidy
Chief Executive Producer: Justin Booth-Clibborn
Executive Producer – Live Action: Noah Goldsmith
Executive Producer: Joe Maggiore
Executive Producer: Tracey Cooper
Producer: Paz Parasmand
Production Manager: Charlotte Jones
Director of Photography: Matt Fox
Marshall Street Editors
Editor: John Mayes
Sound Engineer: Parv Thind
Fresh flavours and frozen finds for your healthiest year yet, all at unbeatable prices!