Aldi release Halloween research ahead of International ‘Face your Fears Day’ on October 14th
Ahead of International ‘Face your Fears Day’ this October 14th, Aldi has looked at what makes the Irish public shake with fear. As we head into the spooky season, the research has revealed that over half of Irish adults (57%) have a fear of Halloween, and more people are afraid of spiders than graveyards!
The Banshee tops the poll as the most feared Halloween creature
The banshee tops the poll overall as the most feared Halloween creature with 37% of the votes, coming in ahead of zombies (30%) and ghosts (28%). Interestingly, witches only received 8% of the votes, so children might want to reconsider their costume if they want to scare their parents this Halloween.
Irish women fear spiders twice as much as men do – while younger people are most afraid of clowns
When asked about general fears, spiders (36%) topped the poll, ahead of graveyards (27%) and clowns (24%). However, there was a big male-female divide with the research revealing that one in two Irish women (48%) are afraid of spiders, more than double that of men (21%). The roles are reversed when it comes to clowns – with one in three (33%) Irish men confessing to coulrophobia, the fear of clowns, compared to only 17% of women.
One in five Irish adults believe in ghosts, while 10% admit to having a spooky encounter with one
One in five (20%) of those surveyed fear the paranormal, admitting to believing in ghosts with 10% of us admitting to having the spooky encounter of seeing a ghost.
And finally… Dublin is named Ireland’s spookiest county
Additional in-depth analysis has revealed that Dublin is the spookiest county in Ireland, followed by Antrim. The data was retrieved by careful analysis of the number of haunted sites, abandoned towns, abandoned building and ruins, graveyards, and sunshine hours in each county which resulted in a league table of the spookiest counties in Ireland. Coming in at the bottom as the least scary were Leitrim, and Longford. (Full league table in appendix below).
While Dublin and Antrim were rated the spookiest overall with the most haunted sites, plenty of other counties topped individual polls in the scary search. Galway has the most graveyards in Ireland (317) ahead of neighbours Roscommon (298). Kildare has the most abandoned buildings and ruins while Mayo has the most abandoned towns – all putting the fear into people as we approach Halloween season.
Speaking about the research,Aldi’s Group Buying Director, John Curtin, commented; “We wanted to create some fun, family-friendly conversations around fears this Halloween and the findings from our research certainly threw up a few conversation starters. We’d love for kids to challenge their parents to Face their Fears, in a fun and safe way this Halloween – maybe it’s to decorate the house with spiders or come face to face with a creepy clown – either way, our exciting Halloween range can cater for all.”
So, this Halloween take a trip down the middle aisle and see how many fears you can face. Aldi has 148 stores nationwide and stocks everything from cool costumes to creepy decorations including:
For more information, log on to www.aldi.ie.
Did you know?
Aldi’s Christmas Savings Card is available to pick up from all 148 stores nationwide. Saving as you go to make the festive season more affordable is a great idea and will help to make your Christmas as stress free as possible! Simply pick up a card at the checkout the next time you are in store and then register it online. Top up at the checkout and use your card throughout the year in any of Aldi’s stores in Ireland.
Fresh flavours and frozen finds for your healthiest year yet, all at unbeatable prices!