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GAA-endorsed In the Zone protein cookies and biscuits are now available in 150 stores nationwide!

Looking for a delicious way to recover and refuel post-workout? Then why not try In the Zone, a brand-new range of Irish protein cookies and biscuits now available in 150 Aldi stores nationwide! 

Created by East Coast Bakehouse, the new range comprises of four tasty variants. Two high protein low sugar cookies with 20g of protein in Soft Bake Double Chocolate flavour and Soft Bake Cookies & Cream flavour, as well as two high protein biscuits with 10g of protein, Crunchy Double Chocolate flavour and Crunchy Salted Caramel flavour.

The range is designed to target health-conscious consumers, who don’t want to compromise on great taste, making them the perfect snack for before or after a high intensity workout, sweaty gym session or even a tough game on the pitch. Throw one in your kit bag or take in the car with a coffee as a delicious way to hit your protein target while enjoying a guilt-free treat.

In the Zone was created in partnership with the GAA and GPA as The Official Players Choice. Indeed, it has received the seal of approval from players and holds the distinction of being the first functional food to receive an endorsement from the Gaelic Players’ Association. Money generated from the sale of In the Zone will go directly to helping all of the GPA’s members.

Sean Murphy, Managing Director of East Coast Bakehouse commented “We are incredibly excited to launch a new Irish protein brand – In the Zone, and we are proud to launch it with the endorsement of the GAA and GPA. It is no secret there is continued growing demand for high protein snacking options, but the majority of these protein snacks are imported into Ireland. We are delighted to partner with Aldi offering Irish consumers a great tasting Irish protein brand, with product proudly made in Ireland. We’ve had a fantastic consumer response already, and we look forward to building momentum with a strong consumer launch plan to drive brand awareness and product trial”.

GPA CEO Tom Parsons added; “We are delighted to see ‘In the Zone’ now available even more widely. It is a great product that the GPA are proud to be associated with and even more importantly it returns revenues to the GPA that can ultimately be invested in the development of inter-county players both on and off the pitch.”

In the Zone is available in Aldi stores nationwide now and retails for €1.99.

For more information, please contact the Aldi Press Office on:
T: 01 5252544 or