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ALDI RETURNS TO ELECTRIC PICNIC WITH AMAZING FESTIVAL LINE-UP, INCLUDING POP-UP SUPERMARKET, COOKING DEMOS, CHILLOUT AREAS AND MORE

ALDI will be on site at EP from Thursday August 31st – Monday September 4th

As Official Supermarket Partner to Electric Picnic, ALDI is pitching up at the festival and bringing its amazing value products, including a number of festival-themed Specialbuys, to Stradbally. Not only that, but it will help punters get in the festival spirit with live events, cooking demonstrations, and competitions galore. Now that’s a festival line-up!

ALDI will once again operate a Pop-Up Supermarket for the duration of the festival to help the 70,000 attendees stock up on essential supplies and make the most of the big weekend. Conveniently located between the Andy Warhol and Jimi Hendrix campsites, festival goers can pop in and pick up goodies to help see them through the weekend, including quality food to go, delicious snacks, protein bars, chilled drinks, sun cream, toilet roll, baby wipes and plasters. 

Best of all, attendees can buy last-minute camping supplies with a curated range of festival-themed Specialbuys carrying the Electric Picnic badge.   The full range available includes tents, festival trolleys, camping chairs, sleeping bags, ponchos, dry changing robes and much more, meaning you’re covered for all eventualities – no matter the weather! 

Like free samples? You’re in luck as Coca Cola, Velo, and Cookie Dó will be among the brands distributing product samples to ALDI customers over the weekend. Plus, ALDI will be keeping the party going in store with DJ Kev, better known as Kevin the Carrot, hopping behind the decks to perform exclusive live sets over the weekend. 

Fancy seeing your favourite artists from the best seat in the house? All weekend long, ALDI will be offering two lucky customers the chance to win an exclusive side stage view experience of the main stage. Yes, you could be standing mere feet away from some of the world’s biggest pop acts! To be in with a chance of winning, simply pop down to the ALDI Pop-Up Supermarket, take a photo and share it to social media using hashtag #Aldifest2023 and tag @ALDI_Ireland. 

The ALDI Pop-Up Supermarket is entirely cashless to ensure smoother, faster service. It will open from 4pm – 11.00pm on Thursday for the early birds, 7am – 1am from Friday to Sunday and 7am – 11.30am on Monday. 

Braving Electric Picnic with the whole gang? Once again, ALDI has created a peaceful Mamia Baby and Toddler Feeding and Changing Area for Little Picnic families. Designed to offer a moment of zen amidst the chaos, this family-friendly area will have changing and nursing facilities as well as furniture and toys with space for parents to take a breather while children play. Families stopping by can also sample ALDI’s award-winning range of Mamia nappies and baby care products. 

ALDI’s brand new Mamia Ambassador and host of Mamia & Me Jen Hogan will host a live episode of the award-winning parenting podcast on the ‘Ah Hear!’ Stage at 2.30pm on Friday September 1st. Jen will be chatting all things parenting with a special guest to be announced. 

Take a break from the main stage and catch ALDI Ambassador and Chef Trisha Lewis (Trisha’s Transformation) host a cooking demonstration in the Theatre of Food at 4pm on Friday 1st September. She will show you how to prepare mouth-watering meals that are healthy and don’t compromise on taste. Warning: there won’t be one for everyone in the audience, but there will be some prizes up for grabs! 

ALDI is passionate about sustainability. That’s why ALDI is proudly supporting the festival’s Field Agents of Change initiative, which sees volunteers engage audiences on how to minimise waste and recycle at the festival. To thank them for their hard work, volunteers will receive a goody bag from ALDI at the end of the festival! 

For more information on ALDI at Electric Picnic, keep an eye on ALDI’s social media accounts as well as See you in Stradbally! 

For more information, please contact the Aldi Press Office on:
T: 01 5252544 or aldi@legacycommunications.ie