Digital Media Centre

WHAT ARE THE PEOPLE OF LOUTH BUYING?

New ALDI data reveals customers’ favourite products

Key batch cooking ingredients on the rise among ALDI shoppers

New figures released by retailer ALDI have revealed the most popular products among shoppers in Louth – and bananas and butter top the list. 

New data released today by ALDI, has revealed Ireland’s favourite products, and highlights changing customer behaviours and shopping trends.  

The data, which analyses sales from ALDI’s 160 Irish stores, based in every county in the country, shows that mini banana packs, bananas and fresh milk are the three biggest selling products nationwide. 

Milk and bananas are essential staple products for households across the 26 counties, with these products consistently among the top five sellers in every single county. Five different product sizes and varieties of both products feature in the Top 20 selling products, according to ALDI. 

Beyond bananas and milk, the product diversity showcased in the top selling products nationally is striking. Key household essentials such as butter and bread are also among the most bought products at ALDI stores. 

Louth Sales

The top selling 20 products in Louth reveal a strong preference for comfort food and essential products. After bananas and butter, Instant Noodles are the fourth biggest seller in the county, while bread and baked beans are also popular products.

Fresh fruit and vegetables including carrots, baby potatoes, cucumbers and salad tomatoes are also among the most popular items with Louth shoppers. Customers in the Wee County are also fond of cleaning, with ALDI’s Thick Bleach product featuring in the Top 20 in Louth – the only county to do so. In fact, almost 1/12th of all of this product nationally was sold in Louth.

ALDI currently operates five stores in Louth, located across Dundalk, Drogheda and Ardee.

This diversity of product offering not only reflects sales trends across different counties, but also demonstrates ALDI’s commitment to offer a diverse range of quality products tailored to local tastes. Alongside the country’s biggest sellers, the analysis also identifies the most popular items in each county, offering valuable insights into shopping habits and regional variations. 

Across the summer months in particular, products such as salad tomatoes were big sellers, as customers took advantage of good weather in May and June to eat more salads and desserts at home. 

As the autumn and winter seasons approach, ALDI’s sales figures reveal an increase in the demand for products like carrots, brown onions, instant noodles, and baby potatoes. This trend hints at a growing preference for comfort foods perfect for warm soups and stews, and continues the trend towards more batch-cooking, which has been accelerated by increases in the cost of living over the past two years. 

Alongside cleaning products and nutritional products, household products have also proved popular with ALDI shoppers, with Eco shopping bags, tissues, cat trays among the 20 biggest selling lines. 

John Curtin, Group Buying Director, ALDI Ireland said: “We are committed to offer a diverse range of quality products that are tailored to satisfy our customers preferences and will remain dedicated to understanding the evolving needs of our customers.  

“The figures we are revealing today are a valuable roadmap for ALDI to continue delivering on our promise. They show us the staple products that Irish shoppers value, the trends and behavioural shifts that we need to take account of to ensure that we continue to deliver unbeatable value and a range of quality products that our customers expect.”