New ALDI data reveals customers’ favourite products
Key batch cooking ingredients on the rise among ALDI shoppers
Clare shoppers are the most likely to spend on fresh milk and fresh produce, while the strong weather early in the summer drove a spike in the sale of picnic foods, according to new figures released by retailer ALDI.
New data released today by ALDI, has revealed Ireland’s favourite products, and highlights changing customer behaviours and shopping trends.
The data, which analyses sales from ALDI’s 160 Irish stores, based in every county in the country, shows that mini banana packs, bananas and fresh milk are the three biggest selling products nationwide.
Milk and bananas are essential staple products for households across the 26 counties, with these products consistently among the top five sellers in every single county. Five different product sizes and varieties of both products feature in the Top 20 selling products, according to ALDI.
Beyond bananas and milk, the product diversity showcased in the top selling products nationally is striking. Key household essentials such as butter and bread are also among the most bought products at ALDI stores.
As tourists flocked to the Banner County in early summer to visit beaches in Doolin and the Cliffs of Moher and go surfing in Killaloe and Lahinch, picnic favourites featured high in the top 20 favourite products.
ALDI shoppers in Clare have also shown a clear preference for strong organic nutritional meals, with the data revealing other popular products making the Top 20 in the county, such as red grapes and still water, alongside other popular best-selling products nationally like carrots, baby potatoes, strawberries, and cucumbers.
Clare stands out by having numerous fresh products such as fresh Irish milk and fresh white bread featured in the top 20 selling products. This unique regional preference showcases Clare’s unique consumer landscape, and the importance shoppers in the county place on the significance of fresh items.
ALDI currently operates four stores in Clare – located in Ennis, Ennistymon, Killaloe and Kilrush.
This diversity of product offering not only reflects sales trends across different counties, but also demonstrates ALDI’s commitment to offer a diverse range of quality products tailored to local tastes. Alongside the country’s biggest sellers, the analysis also identifies the most popular items in each county, offering valuable insights into shopping habits and regional variations.
Across the summer months in particular, products such as strawberries, red grapes, salad tomatoes, cucumbers, and scallions were big sellers, as customers took advantage of good weather in May and June to eat more salads and desserts at home.
As the autumn and winter seasons approach, ALDI’s sales figures reveal an increase in the demand for products like mushrooms, carrots, instant noodles, and baby potatoes. This trend hints at a growing preference for comfort foods perfect for warm soups and stews, and continues the trend towards more batch-cooking, which has been accelerated by increases in the cost of living over the past two years.
Alongside fresh produce, household products have also proved popular with ALDI shoppers, with Eco shopping bags and tissues among the 20 biggest selling lines.
John Curtin, Group Buying Director, ALDI Ireland said: “We are committed to offer a diverse range of quality products that are tailored to satisfy our customers preferences and will remain dedicated to understanding the evolving needs of our customers. “The figures we are revealing today are a valuable roadmap for ALDI to continue delivering on our promise. They show us the staple products that Irish shoppers value, the trends and behavioural shifts that we need to take account of to ensure that we continue to deliver unbeatable value and a range of quality products that our customers expect.”
Retailer Unveils its First-Ever Sustainability Report in Ireland
ALDI Ireland, voted the most sustainable supermarket in the country according to the 2023 RepTrak Sustainability Index, is today announcing a significant milestone. The release of its inaugural sustainability report includes ambitious packaging targets and a pledge that 70% of its sales will come from healthier food options by 2025.