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MAYO FOR HAM – SLICED HAM AMONG MOST POPULAR PRODUCTS IN MAYO

New ALDI data reveals customers’ favourite products

Key batch cooking ingredients on the rise among ALDI shoppers

Mayo shoppers are fond of their ham sandwiches, according to new figures released by retailer ALDI.  Sliced pan, butter, ham and tomatoes all rank among the top 25 most sold products in Mayo.

New data released today by ALDI, has revealed Ireland’s favourite products, and highlights changing customer behaviours and shopping trends.  

The data, which analyses sales from ALDI’s 160 Irish stores, based in every county in the country, shows that mini banana packs, bananas and fresh milk are the three biggest selling products nationwide. 

Milk and bananas are essential staple products for households across the 26 counties, with these products consistently among the top five sellers in every single county. Five different product sizes and varieties of both products feature in the top 25 selling products, according to ALDI. 

Beyond bananas and milk, the product diversity showcased in the top selling products nationally is striking. Key household essentials such as butter and bread are also among the most bought products at ALDI stores. 

Mayo Sales

Mayo also stands out as one of the six counties where skimmed milk with vitamins is in the top 25 selling products. This unique regional preference showcases Mayo’s unique consumer landscape, focusing the significance of high vitamin intake. 

Beyond vitamin items, ALDI’s data reveals other unique products making the Top 25 in Mayo, such as fresh Irish milk and strawberries. Alongside other popular best-selling products like mushrooms, carrots, baby potatoes, butter, and bread, ALDI shoppers in Mayo have also shown a clear preference for a fresh dairy.

ALDI currently operates six stores in Mayo – in Ballina, Belmullet, Ballinrobe, Claremorris, Castlebar and Ballyhaunis, which opened earlier in 2023.

This diversity of product offering not only reflects sales trends across different counties, but also demonstrates ALDI’s commitment to offer a diverse range of quality products tailored to local tastes. Alongside the country’s biggest sellers, the analysis also identifies the most popular items in each county, offering valuable insights into shopping habits and regional variations. 

Across the summer months in particular, products such as strawberries, cucumber, salad tomatoes, and scallions were big sellers, as customers took advantage of good weather in May and June to eat more salads and desserts at home. 

As the autumn and winter seasons approach, ALDI’s sales figures reveal an increase in the demand for products like carrots, mushrooms, instant noodles, and baby potatoes. This trend hints at a growing preference for comfort foods perfect for warm soups and stews, and continues the trend towards more batch-cooking, which has been accelerated by increases in the cost of living over the past two years. 

Alongside dairy and carb items, household products have also proved popular with ALDI shoppers, with Eco shopping bag among the 25 biggest selling lines. 

John Curtin, Group Buying Director, ALDI Ireland said: “We are committed to offer a diverse range of quality products that are tailored to satisfy our customers preferences and will remain dedicated to understanding the evolving needs of our customers.  

“The figures we are revealing today are a valuable roadmap for ALDI to continue delivering on our promise. They show us the staple products that Irish shoppers value, the trends and behavioural shifts that we need to take account of to ensure that we continue to deliver unbeatable value and a range of quality products that our customers expect.”

For more information, please contact the following:

ALDI Press Office: 01 637 1777 or aldi@finnpartners.com

Corporate Responsibility or Community Grant Queries: CR.Ireland@aldi.ie

General Customer Service Queries: Contact Form Product (aldi.ie) or call 1800 991 828