Aldi Ireland has agreed a new €3 million deal with Dublin-based Pizza Sorrento to supply all its 143 Irish stores. The new contract will see Pizza Sorrento supply Aldi with over 2,500,000 handmade Original and Sourdough Twin Pack Pizza Bases over the next two years.
The agreement follows a successful product trial in Aldi’s Leinster and Ulster stores beginning last April. Both pizza bases proved a massive hit with shoppers and will now be available nationally in each of Aldi’s 143 Irish stores.
Based in East Wall, Dublin, Pizza Sorrento was set up in 2012 by Giorgio Lisi and Stephen Carr. After learning his trade in the family bakery in Sorrento, Italy, Giorgio came to Ireland with the aspiration of setting up his own baking company. Pizza Sorrento now creates authentic Italian stone-baked pizza bases and pizza sauces based on his own family recipes.
The new Aldi partnership has resulted in the creation of two new roles at Pizza Sorrento, adding to its team of 13. It has also enabled the company to invest in bespoke machinery, including a new packaging machine. Pizza Sorrento has seen its production levels rise by 30% since it began working with Aldi.
Commenting, John Curtin, Aldi Group Buying Director, said: “Pizza Sorrento is testament to the fantastic quality of innovative products being developed by food and drink producers across Ireland. At Aldi we are committed to providing our customers with access to the very best in Irish produced food, while supporting small and medium producers.”
Giorgio Lisi, co-founder of Sorrento Pizza, added: “Having our pizza bases stocked in Aldi stores nationwide is a huge achievement for us. This is a fantastic opportunity for our business, especially during such a challenging time due to Covid-19. From day one, it has been our goal to supply good quality, authentic products nationwide, and we are now able to achieve this with Aldi.”
Aldi is committed to growing its Irish supply base and increasing the number of Irish products available in its stores. It has invested more than €2,500,000 in its Grow with Aldi supplier development programme since 2018, which offers up-and-coming artisan Irish food and drink producers the chance to have their products listed in Aldi’s 143 stores.
Aldi recently reduced its payment terms for all suppliers that transact up to €1 million worth of business annually with Aldi until the end of the year. Payments are processed and paid within five working days.
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