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DONEGAL LOVES FLIPPING PANCAKES

New ALDI data reveals customers’ favourite products 

Key batch cooking ingredients on the rise among ALDI shoppers

Donegal shoppers are the most likely to spend on breakfast products, according to new figures released by ALDI. 

New data released today by retailer ALDI, has revealed Ireland’s favourite products, and highlights changing customer behaviours and shopping trends.  

The data, which analyses sales from ALDI’s 160 Irish stores, based in every county in the country, shows that mini banana packs, bananas and fresh milk are the three biggest selling products nationwide. 

Milk and bananas are essential staple products for households across the 26 counties, with these products consistently among the top five sellers in every single county. Five different product sizes and varieties of both products feature in the Top 20 selling products, according to ALDI. 

Beyond bananas and milk, the product diversity showcased in the top selling products nationally is striking. Key household essentials such as butter and bread are also among the most bought products at ALDI stores. 

Donegal Sales 

Donegal stands out as the only county in the country where pancakes, and low-fat milk (both the 2 litre and 1 litre sizes) all feature in the top 20 selling products. ALDI’s 8-pack pancakes are just the 73rd biggest seller nationally, but number 11 in Donegal.

While ALDI shoppers in Donegal have shown a clear preference for strong protein and nutritional food, particularly breakfast foods, other popular products making the Top 20 in Donegal include premium baked beans, crumbed lean ham and best-selling products nationally like carrots, bread, and butter. Interestingly, the third biggest selling product overall in the county are Instant Noodles, as Donegal shoppers also value quick, convenient, nutritional meal options.

ALDI currently operates six stores in Donegal – based in Buncrana, Donegal Town, Ballybofey, Dungloe and two stores in Letterkenny.

This diversity of product offering not only reflects sales trends across different counties, but also demonstrates ALDI’s commitment to offer a diverse range of quality products tailored to local tastes. Alongside the country’s biggest sellers, the analysis also identifies the most popular items in each county, offering valuable insights into shopping habits and regional variations. 

Across the summer months in particular, products such as strawberries and salad tomatoes were big sellers, as customers took advantage of good weather in May and June to eat more salads and desserts at home. 

As the autumn and winter seasons approach, ALDI’s sales figures reveal an increase in the demand for products like carrots and instant noodles. This trend hints at a growing preference for comfort foods perfect for warm soups and stews, and continues the trend towards more batch-cooking, which has been accelerated by increases in the cost of living over the past two years. 

Alongside breakfast items and fresh produce, household products have also proved popular with ALDI shoppers, with Eco shopping bags among the 20 biggest selling lines. 

John Curtin, Group Buying Director, ALDI Ireland said: “We are committed to offer a diverse range of quality products that are tailored to satisfy our customers preferences and will remain dedicated to understanding the evolving needs of our customers.  

“The figures we are revealing today are a valuable roadmap for ALDI to continue delivering on our promise. They show us the staple products that Irish shoppers value, the trends and behavioural shifts that we need to take account of to ensure that we continue to deliver unbeatable value and a range of quality products that our customers expect.” 

For more information, please contact the following:

ALDI Press Office: 01 637 1777 or aldi@finnpartners.com

Corporate Responsibility or Community Grant Queries: CR.Ireland@aldi.ie

General Customer Service Queries: Contact Form Product (aldi.ie) or call 1800 991 828