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ALDI UNVEILS ITS RENOVATED LETTERKENNY “PROJECT FRESH” STORE

Aldi’s Letterkenny, Ramelton Road “Project Fresh” store has reopened its doors today following an extensive €1M renovation project, which has seen the store completely refurbished.

The newly refurbished store has received a full makeover in line with Aldi’s award-winning Project Fresh design.  Aldi’s Project Fresh store layout was recognised at the Checkout National Retail Supplier Awards, by scooping the Best New Store Build award for Aldi’s Ennistymon store, one of Aldi’s first Project Fresh stores. The newly refurbished Letterkenny Store offers a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings and new product category signage that provides a more efficient and hassle-free shopping experience.

The store will be powered by 100% green electricity. Aldi has invested heavily in improving its energy management systems and its entire store network is now powered by 100% wind generated energy.  Aldi has achieved ISO 50001 accreditation in recognition of its efforts to improve energy efficiencies.

Operating six stores in Donegal, Aldi has become an established part of Donegal’s retail landscape, proving very popular with shoppers for bringing greater competition, choice, and value for money. Aldi employs 146 full time staff in Donegal, and to date has spent almost €8M on staff wages in the county.

Aldi’s Letterkenny store participates in Aldi’s national partnership with FoodCloud, donating surplus food to local charities daily. Donegal stores have donated over 25,000 meals to its charity partners to date. Aldi’s Letterkenny store is also part of Aldi’s Community Grants network, with Cara Cancer Support Centre and Solace Cancer Support Centre availing of the €500 bursary grant in recent years.  

Speaking at the reopening, Peter McAnenny, Letterkenny Store Manager said: “The Project Fresh revamp of our store is great news for our local customers in Letterkenny. Its new spacious design makes for a very easy and enjoyable shop.

“Our commitment to our Donegal customers is we will never be beaten on price and will always provide the best value. Our Swap and Save campaign continues and the goal of this campaign is to remind shoppers about the saving that can be generated by swapping their weekly shop to Aldi.”

Aldi is committed to growing its Irish supply base and increasing the number of Irish products available in its stores. It has invested more than €3,000,000 in its Grow with Aldi supplier development programme since 2018, which offers up-and-coming artisan Irish food and drink producers the chance to have their products listed in Aldi’s 149 stores.