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ALDI UNVEILS ITS NEWLY RENOVATED KENMARE “PROJECT FRESH” STORE

ALDI’s Kenmare, Co. Kerry “Project Fresh” store has reopened its doors to customers today following an extensive renovation project investment of €1.3M which has seen the store interior completely refurbished.

Store Layout

Featuring the new layout, the Kenmare store now offers a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings throughout the store and new product category signage that provides an effortless shopping experience. The customer-focused layout allows for the products customers know and love to be found more easily, whilst browsing new ranges.

The newly refurbished store has received a full makeover in line with ALDI’s award-winning Project Fresh design, which was recognised at the Checkout National Grocery Retail Awards when ALDI scooped the Discounter Store of the Year award for its Adamstown store in 2023, thanks in part to its superior quality of display across its fresh fruit and vegetable offering.

Last year, ALDI invested €7.2 million in upgrading six of its stores throughout the country with the launch of Project Fresh Enhanced.  Project Fresh Enhanced introduced in store for the first time exciting new units such as a fresh herb stand, a dedicated bread and cake fixture, and a Health and Beauty feature installed in the revamps.

Environmentally Powered Store

ALDI has invested heavily in improving its energy management systems and its entire store network is now powered by 100% wind generated energy.  The retailer has achieved ISO 50001 accreditation in recognition of its efforts to improve energy efficiencies. The renovated Kenmare store will also receive a CO2 upgrade, meaning there will be more environmentally friendly refrigerants in store.

Community Supports

ALDI’s Kenmare store is deeply rooted in the local community and participates in ALDI’s national partnership with FoodCloud, donating surplus food to local charities on a daily basis. To date, the store has donated almost 58,000 meals through FoodCloud. ALDI’s Kenmare store is also part of ALDI’s Community Grants network, with My Canine Companion, St. Francis Special School and Children’s Health Foundation all availing of the €500 bursary in recent years.

Supplier Investment

ALDI is committed to supporting its Irish supply base and increasing the number of Irish products available in its stores. ALDI currently works with 330 Irish suppliers and has invested more than €10M in its Grow with ALDI supplier development programme since 2018, which offers up-and-coming artisan Irish food and drink producers the chance to have their products listed in ALDI’s 161 stores.

Speaking at the reopening, Ivan Hoffman, ALDI Kenmare Store Manager said: “The Project Fresh revamp of our store is fantastic news for our local customers. The new spacious design makes for a very enjoyable shop and customers can easily find everything they need.

“Our promise to our Kerry customers is that we will never be beaten on price, and we will always provide the best value. In this current environment, it is more important than ever that customers can always avail of great value products at unbeatable prices here in ALDI.” Operating seven stores across County Kerry, ALDI has become an established part of the Kerry retail landscape, proving very popular with shoppers for bringing greater competition, choice, and value for money.