ALDI Ireland is set to sell close to 2.7 million mince pies this Christmas as Irish shoppers flock to its stores amid the ongoing cost-of-living crisis.
The supermarket predicts it will also sell 8.5 million Brussel sprouts, almost 100,000 Christmas hams as well as a forecasted 30,000 trays of stuffing to be sold in the lead up to Christmas day.
ALDIs’ range of award-winning products have never been more popular as shoppers prioritise value, with the number of shopping trips to ALDI ahead of the market in the four weeks to October 30th, according to Kantar data.
Niall O’Connor, Group Managing Director, ALDI Ireland, said: “Christmas is a wonderful time of year when families and friends come together to celebrate in a spirit of giving and companionship.
Irish shoppers have started to think about Christmas even earlier this year, and there is no doubt that many households are having to plan their spending over the festive period much more carefully.
At a time when value matters more than ever, many of those households are realising that ALDI is best positioned for customers to really enjoy an amazing Christmas at an affordable price.
Our guarantee to our loyal and valued customers is that we will always offer unbeatable value, and this will not change. We will always offer the lowest prices of any supermarket, whether it’s a normal weekly shop or all they need for a fantastic Christmas.”
ALDI shoppers can get everything they need for an amazing festive feast this year – including a range of ALDI’s fresh Irish Bord Bia Quality Assured meats, irresistible side dishes and mouth-watering desserts. Customers can choose from ALDI’s Specially Selected Turkey, Specially Selected Irish Berkshire Cherrywood Smoked Ham, Specially Selected Roast Potatoes with Goose Fat, 20-month Matured Vintage Christmas Pudding, as well as its award-winning Plant Menu No Turkey Crown with Vegan Bacon.
Customers can also stock up on ALDI’s range of Christmas treats and party food – such as its Specially Selected Mince Pies, All Butter Almond Mince Tarts and award-winning Dublin Bay Prawns – ensuring the whole family is catered for this festive period.
Retailer Unveils its First-Ever Sustainability Report in Ireland
ALDI Ireland, voted the most sustainable supermarket in the country according to the 2023 RepTrak Sustainability Index, is today announcing a significant milestone. The release of its inaugural sustainability report includes ambitious packaging targets and a pledge that 70% of its sales will come from healthier food options by 2025.