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Celebrate #WorldMalbecDay on April 17th with Aldi’s selection of Malbec reds at unbeatable prices!

Did you know April 17th marks World Malbec Day?  An annual celebration when the world takes a moment to raise a glass to Argentina’s wine industry and its most beloved export.  Aldi has an incredible selection of Malbec reds at unbeatable prices, to mark the occasion. It was on this day in 1853 that President Domingo Faustino Sarmiento of Argentina commissioned a French soil expert, Michel Aimé Pouget, to bring some new vines from France to Argentina. The rest, they say, is history.

Today, almost 75% of all Malbec grapes are grown in Argentina and the wine is celebrated around the world over for its ripe, warm, and seductive flavour. This year, World Malbec Day falls on Easter Sunday, making it the perfect moment to celebrate with family. Whether you’re a longtime lover or you are planning to sample this Argentinian red for the first time, you are sure to find an appealing selection at prices you cannot resist in your nearest Aldi store.

Commenting on the range, Tom Doorley, Aldi’s resident wine expert said: “Aldi is the perfect place to explore a range of wines from around the world and boasts an impressive Malbec selection which showcases many different facets of the same grape. The Specially Selected Argentinian Malbec (€8.29) is a long-established favourite of Aldi’s customers nationwide and it’s very easy to see why. It personifies the Argentinian style of Malbec with notes of blackberry and blueberry and hints of dark chocolate.

In terms of food pairings, I love a blue cheese dish with my Argentinian reds – try the Specially Selected Cashel Blue Cheese (€2.79) on crackers to accompany and thank me later! Aldi’s award winning Bord Bia Quality Assured, Specially Selected 8oz Irish Black Angus Striploin Steaks (€8.99) is the perfect partner for your Malbec. For vegetarian options, consider rice or couscous-based dishes with Middle Eastern flavours and peppery olive oil.  Malbec is very versatile!” 

See below for a full list of Malbecs available in Aldi: 

  • Pierre Jaurant French Malbec €7.49 An interesting combination of grapes. French but leaning towards the Argentinian style with the Syrah adding notes of spice to the Malbec’s dark cherry and a suggestion of pomegranate.
  • Grapevine Malbec €7.69 This European style of Malbec is refreshingly easy to drink, Medium-bodied, with low acidity and raspberry accents on the fruit.
  • Buenas Vides Argentinian Malbec €7.99 A great introduction to the Malbec grape. Typical deep colour, quite soft with round tannins and plenty of ripe plum fruit and a touch of pepper.
  • Specially Selected Argentinian Malbec €8.29 A long-established Aldi favourite and it’s easy to see why. This Argentinian style of Malbec is defined by blackberry and blueberry, mocha or dark chocolate, as grown in Mendoza’s celebrated Uco Valley.
  • Specially Selected Argentinian Organic Malbec €8.99 Dark in colour and intriguingly fragrant on the nose. There’s a lot going on in this wine! Pure fruit, blueberries, black pepper and a hint of tobacco.

And if Malbec isn’t your cup of tea (or your ‘glass of red’!) then worry not. This Easter, Aldi has a wide selection of award-winning Specially Selected wines to pair with any of their amazing Bord Bia quality assured lamb, like their Irish Full Lamb Leg (€8.39/kg from 11th April) and Specially Selected 14 Day Matured Wicklow Lamb Leg (€12.99/kg). Some other great options are Aldi’s Whole Free Range Irish Turkey (€24.99/4-4.99kg) or their Specially Selected Exquisite 40 Day Matured Dry Aged Tipperary Black Angus Rib Eye Joint completed with a Tipperary boutique distillery whiskey and mushroom sauce (€29.99/kg), which won Gold at Blas na hEireann 2021. From crisp whites and meaty reds to fruity rosés and refreshing bubbles, Aldi has everything you need to celebrate in style. 

See below for a full list of Specially Selected wines available in stores nationwide:

  • Specially Selected Reserva Cabernet Sauvignon €7.99
  • Specially Selected Reserva Merlot €7.99
  • Specially Selected Malbec €8.29
  • Specially Selected Shiraz €8.58
  • Specially Selected Clare Valley Riesling €8.99
  • Specially Selected Gavi €8.99
  • Specially Selected Coteaux Varois en Provence Rosé €9.49
  • Specially Selected Sauvignon Blanc €9.49
  • Specially Selected Valpolicella €9.99
  • Specially Selected Valdobbiadene Prosecco Superiore Extra Dry DOCG €12.99
  • Specially Selected Barolo €14.99
  • Specially Selected Pouilly-Fumé €14.99

Visit one of Aldi’s 150 stores nationwide to check out their vast selection of fresh Irish meat and seafood for whatever feast you plan to serve up on April 17th. From Irish turkey, award-winning lamb, tender duck, juicy pork tenderloin and flavourful traditional ham to whole salmon and specially selected mackerel, Aldi has you covered.

For more information, please contact the Aldi Press Office on:
T: 01 5252544 or