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INTERNATIONAL AWARD-WINNING IRISH BARMBRACK RETURNS TO ALDI

Find two more delicious brack options available in store

Aldi’s award winning Specially Selected Halloween Barmbrack with Ring €1.89/454g has returned as spooky season slowly begins to creep in! The Specially Selected Barmbrack produced by Stapleton’s Bakery in Roscrea, Co. Tipperary picked up the top award in the Viennoiserie Category at the Private Label Manufacturers Association (PLMA’S) 2021, International Salute to Excellence Awards earlier this year which honours retailers for innovation and quality in the creation of their private label products.


The Private Label Manufacturers Association (PLMA) is a non-profit organisation founded in 1979 to promote private label. It is the only organisation of its kind, representing more than 4,500 member companies around the globe. Judges’ comments on the award winning barmbrack included, “fun for Halloween” and “good value for money”.

The Specially Selected Barmbrack is handmade using only the finest quality fruit and spices and boasts no less than 41% fruit content that has been soaked in quality Rum. Only the finest quality ingredients are used to handcraft each Barmbrack which are baked fresh, daily by founder Joe Stapleton and his team in Stapleton’s Bakery.

Founder Joe Stapleton said, “We are delighted our handmade barmbrack has been recognised by the Private Label Manufacturers Association and is back on shelf for customers to enjoy for the Halloween period. We pride ourselves in using only the finest ingredients in our products which are handcrafted and baked fresh daily. Our barmbrack joins a host of other quality Stapleton’s Bakery products available in 148 Aldi stores all year round.”


This year, nearly 600 products from 62 retailers in 23 countries were submitted to the PLMA’s and selected for consideration, including food, beverages, home and household, and health and beauty categories. Entries were evaluated for taste, quality, appearance, packaging, product concept and value for money by panels of judges drawn from retailing, manufacturing, marketing, and trade journalism. The Specially Selected Barmbrack joins 7 other quality Aldi products which have been awarded by the PLMA’s since 2019.

Aldi will have two more barmbrack options available in 148 stores nationwide including Halloween Aaahmazing Traditional Barmbrack with Ring 89c/454g and Ballymore Crust Halloween Barmbrack with Ring €1.39/454g.

One of the most prominent traditions in Ireland at Halloween is the serving of the Barmbrack amongst family and friends. So don’t delay and start planning those Halloween gatherings with Aldi’s range of delicious Barmbracks this Halloween.


The above products and more are on sale across all 148 Aldi stores nationwide now while stocks last.

Did you know?
Aldi’s Christmas Savings Card is available to pick up from all 148 stores nationwide. Saving as you go to make the festive season more affordable is a great idea and will help to make your Christmas as stress free as possible! Simply pick up a card at the checkout the next time you are in store and then register it online. Top up at the checkout and use your card throughout the year in any of Aldi’s stores in Ireland.

For more information, please contact the Aldi Press Office on:
T: 01 5252544 or aldi@legacycommunications.ie

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