Product News

Download Image


The nation’s most beloved vegetable Kevin returned to screens on Friday 6th November in Aldi’s 2020 Christmas advert and the reception has been resoundingly rapturous!

With Kevin making his fifth consecutive Christmas advert appearance with Aldi, his fan base has become huge. Comments on Aldi’s social media after this year’s premiere, praised the advert for being “full of Christmas spirit”, calling it “heart-warming” and even joked that Kevin is the “only one who can save Christmas”.

The plush toy range includes the new Pilot Kevin and a whole host of new friends, including Wingman Turkey, Harry the Hedgehog, Grate Grandma and Grate Grandad – €4.90 each.

The range also sees the return of Kevin and Katie the Carrot €4.90 each and a family of Chantenay, Jasper and Baby €4.90 for the set. For an even bigger helping of carrots this Christmas, shoppers can also get their hands on Giant Kevin €24.58, a festive favourite complete with a Christmas party hat.

Superfans can also unwrap presents on Christmas morning in style with Kevin the Carrot Christmas Pyjamas – Children €5.89 and Adults €11.79, meaning the whole family can have a Merry Christmas!And for those who really want to go all out, don’t forget the all important carrot on the Christmas Tree with Aldi’s range of Kevin the Carrot Plush Tree Decorations €3.92 per set.

Also available:

  • Kevin the Carrot Gift Wrap €2.44 each – New luxury gift wrap with gold foil stamp finish for those special gifts. Choose from blue Landscapr or red Family design.
  • Kevin the Carrot Gift Mug €3.43 each – New bone china mug. Dishwasher and micrwave safe. Choose form 3 designs. Approx. 430ml capacity
  • Kevin the Carrot: The Need for Swede €3.99 each – 32-page hardback picture book

Customers will be restricted to a maximum of two of each variant in order to ensure everyone gets a chance to enjoy Kevin this Christmas. And, as part of the supermarket’s partnership with FoodCloud starting in 2014, Aldi has pledged that €3,000 worth of food will be donated from the sales of Kevin the Carrot plush toys.

For more information, please contact the Aldi Press Office on:
T: 01 5252544 or