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Aldi announces the award-winning chef as their Christmas Brand Ambassador

Catherine Fulvio, the award-winning celebrity chef, and founder of Ballyknocken House & Cookery School will be bringing some added magic to the festive season this year, as Aldi announces the well-known TV chef as Chef Ambassador for the Christmas season!

With delicious recipes, top tips and tricks up her sleeves, the daytime Emmy nominee will be bringing Aldi customers a range of easy, mouth-watering recipes as well as her industry knowledge. This will ensure Aldi customers have everything they need for the ultimate Christmas gathering, festive feast, dinner party and cocktail hour using Aldi’s unbeatable Christmas range of quality food, wine, beers is your one stop shop this Christmas.  

Speaking about the partnership, Catherine said; “When Aldi approached me to see if I would be interested in coming on board this festive season it was a no-brainer! Working with key, Irish ingredients and the amazing suppliers that we have in Ireland has always been a huge priority for me, so it just made sense working with Aldi and all of the amazing, Irish quality ingredients that they stock on their shelves. I’ve been lucky enough to catch a glimpse of the products available throughout Aldi stores nationwide this Christmas, and I hope that Aldi customers enjoy all of the festive recipes I have up my sleeve for the party season – hosting a celebration this party season will have never been easier. I can’t wait to get stuck in!”

Speaking about the exciting partnership, John Curtin, Group Buying Director at Aldi Ireland said; “We are obviously delighted that Catherine has come on board as our Christmas Brand Ambassador. Catherine has years of experience and a wealth of industry knowledge to share with our customers. Aldi’s Christmas range is stacked with award winning products so this year is our best yet, including a variety of luxurious products from our trusted Irish suppliers. With some delicious recipes from Catherine added to the mix, our customers will be sure to enjoy Christmas celebrations filled with luxury and quality, all at Aldi’s amazing prices.” 

Catherine added; “Christmas is one of my favourite times of the year, and I’m really looking forward to sharing all of my festive recipes and top tips that I have up my sleeve. To help you get a head start, here are five of my top tips to help your festive entertaining to run as smoothly as possible:

  1. Preparation is key when entertaining over Christmas. I always like to have as many elements of my dishes chopped and prepped in advance, leaving me feeling relaxed and allowing more time to chat with my guests!
  2. Fresh herbs are an easy way to bring added colour and flavour to your dishes. Whether it’s to flavour your choice of meat, sprinkled on roasted vegetables or simply added as a garnish to your Christmas cocktail – fresh herbs are extremely versatile and make any dish look impressive.
  3. Homemade soup, glammed up with tasty toppings from spicy pumpkin see mix to crumbled Irish goats cheese croutons is a very impressive starter dish, and can be frozen a week in advance, and simply defrosted hours before you need it, saving you time and fuss – and sure to impress your family and friends.
  4. Grazing boards are one of my favourite dishes to prepare in advance of a cocktail evening with friends. I like to add lots of different cheeses, fresh fruits, nuts, crackers, and cured meats so that there’s something for everyone to enjoy and nibble while they enjoy a tipple.
  5. A well-dressed table always adds to any celebration, so keep your eyes peeled in the lead up to Christmas for pretty serving dishes, eye catching glassware and cloth napkins from Aldi’s middle aisle that will bring your festive entertaining to the next level.”

With plenty of delicious recipes, industry secrets and insider knowledge to be shared by Catherine and Aldi this festive season, visit for more details on how you can bring some added sparkle with the help of Aldi’s Christmas Brand Ambassador, Catherine Fulvio, to your celebrations this Christmas.