Business News

Deposit Return Scheme Launch Release Download Image


New ALDI data reveals customers’ favourite products

Key batch cooking ingredients on the rise among ALDI shoppers

Wexford shoppers are among the most likely to spend on their cats and dogs, according to new figures released by retailer ALDI.

New data released today by retailer ALDI, has revealed Ireland’s favourite products, and highlights changing customer behaviours and shopping trends.   

The data, which analyses sales from ALDI’s 160 Irish stores, based in every county in the country, shows that mini banana packs, bananas and fresh milk are the three biggest selling products nationwide.  

Milk and bananas are essential staple products for households across the 26 counties, with these products consistently among the top five sellers in every single county. Five different product sizes and varieties of both products feature in the Top 20 selling products, according to ALDI.  

Beyond bananas and milk, the product diversity showcased in the top selling products nationally is striking. Key household essentials such as butter and bread are also among the most bought products at ALDI stores.  

Wexford Sales 

Despite being the 16th biggest seller nationwide, strawberries – strongly associated with Wexford and the Sunny South East, place a lowly 54th among ALDI shoppers in Wexford, with customers far more likely to visit ALDI for other fruit options such as bananas, grapes and blueberries.

The county stands out as one of just two where cat trays (100g), dog trays (300g), and dog trays (150g) all feature in the top 20 selling products. This unique regional preference showcases Wexford’s exclusive consumer landscape, focusing the significance of pet care in the community.

Beyond pet related items, ALDI’s data reveals other products making the Top 20 in Wexford, such as milk chocolate digestives, carrots, mushrooms, bread, and butter, ALDI shoppers in Wexford have also shown a love for a variety of products from sweets to vegetables. 

ALDI currently operates seven stores in Wexford – including Enniscorthy, New Ross, Gorey and Wexford Town.

This diversity of product offering not only reflects sales trends across different counties, but also demonstrates ALDI’s commitment to offer a diverse range of quality products tailored to local tastes. Alongside the country’s biggest sellers, the analysis also identifies the most popular items in each county, offering valuable insights into shopping habits and regional variations.  

Across the summer months in particular, products such as cucumber, salad tomatoes, and scallions were big sellers, as customers took advantage of good weather in May and June to eat more salads and desserts at home.  

As the autumn and winter seasons approach, ALDI’s sales figures reveal an increase in the demand for products like carrots, mushrooms, instant noodles, and baby potatoes. This trend hints at a growing preference for comfort foods perfect for warm soups and stews, and continues the trend towards more batch-cooking, which has been accelerated by increases in the cost of living over the past two years.  

Alongside food and pet staples, household products have also proved popular with ALDI shoppers, with Eco shopping bags and tissues among the 30 biggest selling lines.

John Curtin, Group Buying Director, ALDI Ireland said: “We are committed to offer a diverse range of quality products that are tailored to satisfy our customers preferences and will remain dedicated to understanding the evolving needs of our customers.   

“The figures we are revealing today are a valuable roadmap for ALDI to continue delivering on our promise. They show us the staple products that Irish shoppers value, the trends and behavioural shifts that we need to take account of to ensure that we continue to deliver unbeatable value and a range of quality products that our customers expect.”

For more information, please contact the following:

ALDI Press Office: 01 637 1777 or

Corporate Responsibility or Community Grant Queries:

General Customer Service Queries: Contact Form Product ( or call 1800 991 828