Digital Media Centre

ALDI UNVEILS NEW LAYTOWN “PROJECT FRESH” STORE

Aldi’s new Laytown “Project Fresh” store will open its doors to customers for the first time on Thursday 6^th February at 9am.

Featuring Aldi’s award-winning Project Fresh layout and design, the new store boasts a large shop floor spanning 1254sqm, 110 free car parking spaces, eight bicycle spaces, wide aisles and hi-spec fixtures and fittings.

Aldi will be offering a wide range of special oepning offers at the new Aldi Laytown store including 32″ FHD Smart TV for just €199.99 (reduced from €259.99) and a Canon Photo Printer for just €49.99 (reduced from €79.99). Well-known wine critic and Aldi’s Drinks Expert Tom Doorley will also be on hand to give tips and recommend his favourite Aldi wines in store from 11am – 1pm.

The new store is part of Aldi’s €160m investment in its Irish store network.  Aldi has committed €100m to constructing and opening 20 new stores, while Project Fresh sees Aldi invest a further €60m in revamping the layout and design of all of its stores nationwide.

Aldi is committed to growing its Irish supply base and increasing the number of Irish products available in its stores.  It has invested more than €1,000,000 in its Grow with Aldi supplier development programme since 2018, which offers up-and-coming artisan Irish food and drink producers the chance to have their products listed in Aldi’s 141 stores.  Aldi also recently increased its support for small Irish suppliers by reducing its payment terms to 14 days for suppliers that transact up to €300,000 annually with Aldi.