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ALDI UNVEILS ITS NEWLY RENOVATED SALLYNOGGIN “PROJECT FRESH” STORE

ALDI’s Sallynoggin, Co. Dublin “Project Fresh” store has reopened its doors to customers today following an extensive renovation project investment of over €1M which has seen the store interior completely refurbished.

Store Layout

The updated Sallynoggin store now features the new layout that includes a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings throughout the store plus new product category signage that
provides an effortless shopping experience. The customer-focused layout allows for the products customers know and love, to shop more easily, whilst browsing new ranges.

The newly refurbished store has received a full makeover in line with ALDI’s award-winning Project Fresh design, which was recognised at the Checkout National Grocery Retail Awards when ALDI scooped the
Discounter Store of the Year Award for its Adamstown store in 2023, thanks in part to its superior quality of display across its fresh fruit and vegetable offering.

Last year, ALDI invested €7.2 million in upgrading 6 of its stores throughout Ireland with the launch of Project Fresh Enhanced. Project Fresh Enhanced introduced in store exciting new units such as a fresh herb stand, a dedicated bread and cake fixture, as well as a Health and Beauty feature.

ALDI has begun the installation of self-service checkouts at select stores, including the updated Sallynoggin store. The trial of these new checkouts will open to the public this Friday, with ALDI committed to retaining this
service for customers, while continuing to innovate with new initiatives.

Environmentally Powered Store

ALDI has invested heavily in improving its energy management systems and its entire store network is now powered by 100% wind generated energy. The retailer has achieved ISO 50001 accreditation in recognition
of its efforts to improve energy efficiencies. The renovated Sallynoggin store will also receive a CO2 upgrade, meaning there will be more environmentally friendly refrigerants in store.

Community Supports

ALDI’s Sallynoggin store is deeply rooted in the local community and participates in ALDI’s national partnership with FoodCloud, donating surplus food to local charities on a daily basis. To date, the store has donated over 9,200 meals through FoodCloud, equating to almost 3,900kgs of CO2 emissions avoided. ALDI’s Sallynoggin store is also part of ALDI’s Community Grants network, with Women’s Collective Ireland, Tallaght Cancer Support Group and Irish Heart Foundation some of the local charities that have benefitted from the programme in
recent years.

Speaking at the reopening, Matthew Marciniszyn, ALDI Sallynoggin Store Manager said: “The Project Fresh revamp of our store is fantastic news for our local customers. The new spacious design makes for a very enjoyable shop and customers can easily find everything they need with convenient store opening hours. We are also thrilled to take part in the trial of ALDI’s brand new self-checkouts. Our promise to our Dublin customers is that we will never be beaten on price, and we will always provide the best value. In this current environment,
it is more important than ever that customers can always avail of great value products at unbeatable prices here in ALDI.”

Operating 26 stores across County Dublin, ALDI has become an established part of the Dublin retail landscape, proving very popular with shoppers for bringing greater competition, choice, and value for money.

Supplier Investment

ALDI is committed to supporting its Irish supply base and increasing the number of Irish products available in its stores. ALDI currently works with 330 Irish suppliers and has invested more than €10M in its Grow with ALDI supplier development programme since 2018, which offers up-and-coming artisan Irish food and drink producers the chance to have their products listed in ALDI’s 161 stores.

Opening Hours

ALDI has recently announced extended opening hours across its store network. The new opening hours include the earlier opening time of 8am from Monday to Saturday, as well as closing one hour later, at 10pm, on
Saturdays only. Sunday hours remain unchanged, opening at 9am and closing at 9pm.

For more information, please contact the following:

ALDI Press Office: 01 637 1777 or aldi@finnpartners.com

Corporate Responsibility or Community Grant Queries: CR.Ireland@aldi.ie

General Customer Service Queries: Contact Form Product (aldi.ie) or call 1800 991 828