Aldi Ireland has submitted an updated planning application for its planned new store on Roches Street, Limerick to Limerick City and County Council. The new store will create 30 permanent jobs once opened, as well as 100 jobs during the construction phase.
The new planning application provides for a number of proposed changes to the original plans for the store.
The store will be constructed in Aldi’s award-winning Project Fresh design and will be powered by 100% green electricity. There will be 75 customer car parking spaces, with a mix of uses including an office on the first floor and the existing Eir surface car park relocated to the third floor. Aldi will also invest in the future of Limerick City through the provision of three free-to-use electric vehicle charging points outside the store.
A study* of shoppers living or working within 2km of Aldi’s planned ‘Project Fresh’ store on Roches Street by leading independent market research agency Behaviour and Attitudes found overwhelming support for Aldi’s plans.
87% of shoppers interviewed claimed they are happy to hear Aldi is planning to open a store in the area, with 89% stating they are likely to shop there.
91% of shoppers surveyed in Limerick agreed Aldi had chosen a central convenient site on Roches Street, with 92% stating the opening of the store would generate much needed local employment. Nine out of ten (90%) believe the opening of Aldi will mean better value grocery shopping.
Commenting, Colin Breslin, Aldi Regional Managing Director said: “We can’t wait to come to Limerick City Centre and bring our amazing prices to even more customers. The demand from shoppers in Limerick for the lowest prices in Irish retail is very clear.”
“Our dedicated customers know that we won’t be beaten on price, and we are committed to providing the best value possible to shoppers. Our Swap & Save campaign reminds shoppers about the saving that can be generated by swapping their weekly shop to Aldi.”
The new store will be Aldi’s fourth in County Limerick, with existing stores on Childers Road and Dublin Road in Limerick City, and a store in Newcastle West. Each store is part of Aldi’s food waste reduction programme, with Aldi’s Limerick stores having donated over 40,000 meals through FoodCloud to local charities. Each store is also part of Aldi’s Community Grants network, with The Butterfly Club, Barnardos Family Support Service Limerick South and the Irish Cancer Society some of the many local charities that have availed of the €500 bursary grant in recent years.
*About the Study
The study involved a quantitative on-street survey of 250 shoppers living or working within 2km of Aldi’s planned ‘Project Fresh’ store on Roches Street. Fieldwork was undertaken between 12th and 24th February 2020.
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