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Aldi Ireland can confirm it has postponed all non-essential product Specialbuy promotions. All non-essential products currently on sale in the ‘middle aisles’ of its 144 Irish stores have also been removed.

Aldi have been fully supportive of the government’s actions to combat COVID-19, and have been at the forefront of the retail response to the pandemic, keeping supply chains open and food supplies moving throughout. The decision follows further clarification from the Department of Business, Enterprise and Innovation regarding the classification of essential and non-essential retail.

Specialbuy offers on essential products, such as Christmas food, beverage and DIY will continue to go on sale each Thursday and Sunday for our valued customers to ensure they can access the essential products they need. And Aldi’s commitment to

Commenting, Niall O’Connor, Aldi Group Managing Director, said:

“Irish families have relied on Aldi for their groceries and other essential household items over the past eight months. Ensuring our customers can continue to do so comfortably and safely is our number one priority.”

“While we understand customers may be disappointed that they will not be able to purchase previously advertised Specialbuy offers at this time, I would like to thank them for their understanding and patience. We are working hard to reschedule these fantastic products once restrictions are lifted to ensure everyone can get everything they need for Christmas in Aldi.”

“We will continue to ensure our award winning range of essential products is available to all our customers, and this will not affect our plans to deliver the Amazing Aldi Irish Christmas that all of our customers deserve.”

Aldi has extended the opening hours of its 144 Irish stores in the run up to Christmas to ensure shoppers can do all their Christmas shopping quickly and safely, at a time that suits them best. Aldi stores across the country will be open at 8am at Christmas for the very first time. Extended opening hours for late shoppers also, with the majority of stores open until 11pm on Christmas week.

Aldi has implemented a series of safety measures across its 144 Irish stores including:

  • A traffic light system is in place which continuously counts the number of customers entering and exiting the store, showing a green light for capacity and a red light when capacity has been reached. This system, with your cooperation, enables us to ensure appropriate social distancing in the stores.
  • Clear markers show the space customers must maintain if required to queue for a short time before entering the stores.
  • Clear protective screens at every till.
  • Clear markings to show the 2M distance you should maintain when paying for your shopping at the checkouts.
  • A self-service cleaning station upon entry to stores for cleaning both trolleys and baskets.
  • Hand sanitiser for customers at the entrance to stores.
  • The transaction limit on contactless payments has been increased to up to €50.

For more information, please contact the following:

ALDI Press Office: 01 637 1777 or

Corporate Responsibility or Community Grant Queries:

General Customer Service Queries: Contact Form Product ( or call 1800 991 828